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盟博

http://www.mediabrandsww.com

IPG盟博(IPG Mediabrands)隶属于IPG集团(NYSE: IPG),负责管理集团全球范围内所有媒体相关资产。是一家新兴的全球代理机构,以动态营销为核心,以Dynamic by Design为主张,致力于帮助客户开启动态营销的真正力量。
盟博

公司简介

IPG盟博(IPG Mediabrands)隶属于IPG集团(NYSE: IPG),负责管理集团全球范围内所有媒体相关资产。是一家新兴的全球代理机构,以动态营销为核心,以Dynamic by Design为主张,致力于帮助客户开启动态营销的真正力量。IPG盟博旗下媒介代理机构包括UM优盟、Initiative极致传媒,同时拥有Cadreon, Healix, Identity, IPG Media Lab, MAGNA, Rapport & Reprise等专业单元。IPG盟博在全球范围内的媒体承揽额达390亿美元,拥有9000多名营销专家,遍布全球130个国家。

About IPG Mediabrands

IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today, we manage over $39 billion in marketing investment on behalf of our clients, employing over 9,000 marketing communication specialists in more than 130 countries.

IPG Mediabrands is a new world agency group designed with dynamic marketing at its core. Our speed, agility and data smarts ensure we continue to create growth for many of the world's biggest brands. IPG Mediabrands' network of agencies includes UM, Initiative and BPN, Orion Holdings as well as specialty business units including Cadreon, Healix, Identity, IPG Media Lab, MAGNA, Rapport and Reprise.

IPG Mediabrands. Dynamic by Design.

会员信息

章健

中国区数字董事总经理,盟博

章健于2014年2月被委任为盟博中国区数字董事总经理。他同时负责盟博的受众平台和数字营销业务在中国的策略发展和运营。

章健在数字媒体和代理商等方面拥有14年的丰富管理经验。曾经担任华扬联众副总经理、谷歌行业销售总监、通用电气CNBC亚太区业务拓展总监以及雅虎华东区销售总监。他的互联网生涯起步于2000年2月加入搜狐。

章健1998年毕业于同济大学投资经济专业,并于2005年获得同济大学MBA学位。

Prince Zhang

Managing Director, Digital of MediaBrands China

Prince Zhang was appointed Managing Director, Digital of MediaBrands China in Feb. 2014. He is responsible for the strategic growth and operation of the group’s digital business & Audience Platform in China.

Prince brings to MediaBrands his extensive experience, knowledge, digital insights and entrepreneurship from his 14-year digital career in China, mostly focused in digital media & agency development and management. Prior to joining MediaBrands, he was Deputy General Manager of Hylink. Before that, Prince was Vertical Sales Director for Google, Business Development Director for GE CNBC Asia Pacific and Sales Director, East China for Yahoo. He Started his digital career from Sohu in Feb. 2000.

Prince graduated as bachelor of Investment Economics in 1998 in Tongji University and got MBA scholarship in 2005 in Tongji University.

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