互动通hdtMEDIA-MMA中国成员-成员中心

互动通hdtMEDIA

http://www.hdtmedia.com

互动通创立于1999年，是中国最早的数字广告平台之一，已为数千个国际及中国的行业领导品牌提供专业服务。 Established in 1999, hdtMEDIA is one of China’s pioneering digital media platforms and has served thousands of international and domestic brands.

公司简介：

互动通2002年推出中国第一支富媒体广告，是中国富媒体行业开拓者。率先推出程序化广告营销平台，最早接入主流交易平台与供应端平台，最先支持移动、视频和富媒体广告资源的标准接入。作为跨终端数字整合营销平台，覆盖PC、移动、视频、智能电视等多终端，全方位支持程序化购买RTB、PDB、PD、PA等多种交易方式，满足不同广告主的需求。旗下拥有hdtMEDIA 数字广告平台、hdtDXP 程序化广告营销平台、hdtOTV 程序化视频广告平台、hdtOTT 智能电视广告平台、hdtMobile 移动数字广告平台、hdtDMP数据管理平台、H2 网络广告交易平台和hdtKOL社交媒体管理平台。

hdtMEDIA is committed to providing professional, innovative and effective digital media solutions and maximizing the advertising ROI for advertisers across all industries. hdtMEDIA consists of 8 major platforms: digital media platform hdtMEDIA, programmatic marketing platform hdtDXP, programmatic video ad platform hdtOTV, smart TV ad platform hdtOTT, mobile media platform hdtMobile, data management platform hdtDMP, digital ad exchange platform H2 and social media management platform hdtKOL.

会员信息

邓广梼博士

总裁

邓博士在澳洲、香港及国内从事传播专业四十年。
曾于香港广告业工作十年，时任CitiAd广告公司总经理，后由澳洲Mojo/MDA收购并调派往澳洲悉尼总部工作十年，之后重返校园完成MBA学位。1999年在上海接管“形象工场”（Image Factory），一年后由WPP集团并购，随后担任集团公司旗下的北京智威汤逊广告公司（JWT）董事总经理，两年后出任IPG集团的灵狮广告公司（Lowe Worldwide）中国区董事总经理，2004年开始任互动通控股集团总裁，中国领先的数字网络广告平台。2001年开始在北京大学新闻与传播学院任教，同时是北京大学新媒体营销传播(CCM)研究中心研究员。2015年北京大学传播学博士毕业。

Michael Tang

President

Dr. Tang has been serving in the communications industry for 40 years and has experience working in mainland China, Hong Kong and Australia. He spent 10 years at CitiAd Hong Kong followed by 10 years at Mojo/MDA Australia Headquarters after it merged with CitiAd. Thereafter Michael Tang returned to school where he completed an MBA. In 1999 he took over Image Factory in Shanghai, which was bought by WPP one year after. Then he became Managing Director of J. Walter Thompson Beijing, and 2 years later became Managing Director of Lowe Worldwide China Area under IPG. In 2004 Michael Tang joined HdtMEDIA as President. He is currently a lecturer at Peking University where he works as a research scholar with CCM (Creative Communication Management) Research Institute and completed his Ph.D in Communication in 2015.

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