公司简介
群邑是全球顶尖的媒体投资管理集团，是业内领先的传立、尚扬、竞立、迈势等媒介代理公司，以及专注于受众购买的媒体技术公司邑策的母公司，群邑的根本宗旨是最大限度地提升旗下媒介代理公司的综合实力，以母公司和协作者的角色，增强其包括媒介购买、内容创作、体育行销、数字媒体、财务及专业媒介工具开发等业务能力上的表现，始终致力于为客户及其他利益相关者打造市场优势。群邑是WPP集团的一员，并与WPP的数据投资管理集团凯度展开日益密切的合作。群邑与凯度在WPP集团的营收中占50%左右的份额。
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together GroupM and Kantar account for almost 50% of WPP’s group revenues of nearly US $19 billion.
