Withinlink is a China-based startup incubator and early stage venture fund focused on marketing technology that supports China’s media communication industry. Withinlink helps startups realize their vision to change the way we communicate in the digital age.
作为中国传媒界的领军人物之一，李倩玲女士经常受邀在国际场合发表评论、参加演讲，曾多次作为演讲嘉宾参与戛纳国际广告节、金融时报Future of Marketing 峰会以及汇聚全球最有影响力初创企业的RISE论坛等。
Bessie Lee Founder and CEO of Withinlink
Bessie Lee is one of the most experienced and highly respected individuals in the media communications industry in China.
With more than 27 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Bessie founded Withinlink in 2015.
Prior to founding her own company, she was CEO of WPP China since 2013, where she was responsible for 14,000 employees and more than $1 billion in annual revenue.
Bessie also served as the CEO of GroupM China. During her seven-year tenure, GroupM’s media billings in the country tripled, and GroupM was named the number one media holding group in China in terms of billings for five consecutive years from 2007 to 2012, according to RECMA.
Bessie’s professional success is reflected in the many hats she wears as a frequent media commentator, blogger and a highly sought-after international public speaker, having presented many times at Cannes Lions’ International Festival of Creativity, FT Future of Marketing and RISE.
Bessie is also co-founder and current co-chair of the Mobile Marketing Association of China.